Using LinkedIn Articles to Boost B2B SEO

Glen Pfaucht
Jul 17
3 min read

Ever feel like you’re doing everything right with SEO and still you hear crickets? You write the blog posts, use the right keywords, your heading tags are perfect, and still, you're stuck on page six of Google wondering what secret you're missing. Well, let me throw a wildcard into the mix: LinkedIn articles. They're not magic, but when used right, can be a quiet powerhouse for B2B SEO. Especially when your own site’s domain authority isn’t exactly breaking records. Let's look at strategies to create effective LinkedIn articles for B2B SEO.

LinkedIn and Google: The Connection

If you didn't know, Google does index LinkedIn articles. I know, it’s easy to assume that content posted on a social platform stays trapped inside that walled garden, but LinkedIn is different. Articles published under your profile can and do show up in Google search results, often ranking faster than a brand-new blog post on your own site. Why? Because Linkedin is already a trusted domain. Think about it, when was the last time you searched someone’s name or company and didn’t see their LinkedIn page near the top?

Why Not Just Post on Your Blog?

It's a valid question. Your blog is still the mothership, no one’s arguing that. But LinkedIn offers some perks your blog doesn’t:

Built-in distribution to a professional audience
Stronger engagement signals likes, comments, shares = relevance
More casual real estate for testing ideas before formalizing them

It’s like the difference between hosting a dinner party versus meeting someone at a coffee shop. The vibe is different. It's less polished and more personable. And guess what? That difference shows up in how people engage with your content and in how Google treats it.

Keywords Matter

If you're tempted to stuff your LinkedIn article with keywords like you're marinating a turkey, stop. LinkedIn doesn’t always play by your typical SEO rules. Of course, keywords still matter, but overdoing it will just become annoying for the reader. People on LinkedIn are smart. They know the difference between insightful commentary and keyword packed nonsense.

Instead, focus on:

Writing clear, value-driven headlines
Weaving your keyword naturally into the narrative
Talking like you actually talk (unless how you talk is overly corporate, in which case... dial it back a bit)

Think: "How We Cut Customer Churn by 38% (And What We’d Do Differently Next Time)" vs. "Customer Retention Optimization Strategy to Reduce Churn Metrics."One sounds human. The other sounds like a white paper mated with a thesaurus.

The LinkedIn Article SEO Checklist

Here’s a rough blueprint. Adjust as needed, of course:

Title: Specific > clever
First paragraph: Hook, preview, promise
Subheadings: Help people who love to scan
Keyword use: Sprinkle, don’t stuff
Links: Internal or external, but purposeful
Call to action: Not “Buy now,” but “Want to learn more? Let’s chat.”
Length: 600 – 1,200 words tends to work well
Formatting: Break it up. No one likes a wall of text.

When You Post Matters More Than You Think

Timing isn’t everything but it’s close. Most B2B readers are active early in the week, especially Tuesdays and Wednesdays between 9 AM and noon. Remember, engagement spikes your reach. If your article gets traction within the first hour, LinkedIn pushes it harder.

Encourage comments, ask questions, and be around to respond. The algorithm notices.

Don’t Just Repost Your Blog

Look, I get it. Content repurposing is efficient. And yes, you could technically repost your blogs as LinkedIn articles, but if that’s all you’re doing, you’re missing the point.

LinkedIn articles work best when they feel like they belong on LinkedIn. That means:

Speaking in a slightly more casual, first-person tone
Addressing your network directly (“Here’s something I’ve noticed lately…”)
Making it timely—contextual relevance beats generic advice every time

Reposting without adapting is like wearing dress shoes to a beach wedding. There's nothing completely wrong with it, but it's just a little off.

Final Thoughts: Linkedin Articles for B2B SEO

If SEO is about being found, LinkedIn is about being remembered. Publishing thoughtful, well-written articles there can help with both. It amplifies your expertise, gets your name in front of decision-makers, and nudges your content into Google’s good graces thanks to domain authority and engagement. You’ve already got smart things to say. LinkedIn just might be the place they actually get seen.