10 Evergreen Blog Post Templates That Still Drive Leads Today

I'm sure most of us have felt this. You spend hours writing a blog post, taking your time on every paragraph, formatting it like an SEO professional and then… nothing. A few clicks, zero leads, and it vanishes into the void. Meanwhile, some blog you forgot you wrote two years ago is still pulling in consistent traffic like it just dropped last week. So what gives? Well, some content just sticks. And it’s not magic, it’s your approach. There are certain types of blog posts that can perform well long after you have posted them. Here are 10 evergreen blog post templates that drive leads and keep you relevant in the algorithm.

1. The “How-To” Guide That Solves a Problem

There’s a reason why people Google stuff like: “how to get tomato sauce out of white carpet at 1AM” People are looking for answers to a question, and they want that answer fast. If your how-to content delivers on that promise, they'll stick around. Better yet, they’ll trust you and want to read more of your articles.

The trick is to make it useful and answer their question quickly so that they aren't inclined to click off in the first few seconds. Solve one problem, and more than likely you can solve more of their problems. You're a site someone will remember next time they have a problem.

Example: “How to Tell If Your AC Is About to Break (Before It Leaves You Sweating at 2AM)”

✓ Practical.

✓ Searchable.

✓ Saves the reader from a worst-case scenario.

2. The “What Is?” Post That is Informative

You’d be surprised how many people are quietly Googling terms they’re too embarrassed to ask about in meetings. Give them a lifeline. Explain the concept simply and anticipate the “but what about...” questions that might also come with it. "What is" posts are also a great way to link to deeper dives and other useful posts you have written. Remember to keep the tone to a helpful friend, not a snobby professor.

Example: “What Is a Living Trust (And Do You Really Need One Before You’re 60)?”

Your readers don’t want legal jargon, they want clarity with a tiny reality check. This type of post reassures and informs, positioning the business as a calm expert.

3. Listicles

I know, listicles can be a bit of a meme at this point, but in my opinion they're still great! They’re powerful. Posts like these are easily scannable and give the reader a plethora of information all in one place. But the key to making them work is why each item matters. Don’t just throw a pile of tips at people. Give them context, some stories, useful tips and a little personality please!

Example: “9 Workout Mistakes That Are Wasting Your Time (And What to Do Instead)”

Not just a bunch of tips, this one calls out common pain points, adds personality, and gets bookmarked by frustrated gym-goers who want results, not just empty reps.

4. Comparison Posts That Say What Everyone’s Thinking

“X vs. Y” searches are everywhere and they’re hot with intent. But if your post feels like a disguised affiliate ad, you’ll lose readers fast. So what works? Honesty. Even if both tools are solid, say which one you’d pick and why. Transparency builds trust (and trust builds leads).

Example: “Buying vs. Renting in Santa Clarita: Which One’s Smarter in 2025?”

Straight and to the point. Just real pros, cons, and a confident opinion. A comparison post like this helps establish authority while nudging the reader toward a decision (and a lead form).

Related: How to Find Content Ideas for Your Blog

5. The “Tool Stack” Breakdown That Feels Like a Real Recommendation

People looking for tools want confidence that they’re choosing the right ones. Break down what you use, how it fits into your workflow, and what you stopped using and why. Bonus points if you mention what didn’t work.

Example: “5 Design Tools We Use to Plan Client Projects (and One We Regret Trying)”

You’re listing tools and you’re showing your process. This builds transparency and shows you know your stuff behind the scenes.

6. A Case Study That Feels Like a Story and Not a Sales Pitch

“Case study” can sound sterile, like you’re about to read something in 12-point Arial with zero heart. But make it feel like a story, a journey with stakes, messiness, and a human behind the data and now you’ve got something people want to read.

Example: “How One Burnt-Out Entrepreneur Cut Their Hours in Half and Doubled Their Revenue”

Tell the reader about the journey. Tell the doubt and show the change. Don't overwhelm them with KPIs and other non-important info. That emotional arc will resonate with other overwhelmed business owners who see themselves in the story.

7. The Beginner’s Guide That Isn’t Afraid to Start from Zero

It’s easy to forget how confusing things felt when you were new. Beginner guides should feel like a friend explaining something to you, not a manual thrown at your desk.

Make sure to include the obvious, define the basics, and keep the tone kind. Remember, it's a guide. You're guiding the reader to learn something. You have the knowledge that they want, don't be condescending.

Example: “The Beginner’s Guide to Meal Planning (Even If You Hate Cooking)”

This is self explanatory. A lot of people hate to cook but if you can make it easy for them to get started, it can inspire them to keep cooking consistently and that will keep them coming back to your website for more recipes and potentially drive cookbook sales (if you have one).

8. The Stats Roundup

Numbers grab attention and they they stick when they mean something.

Pair surprising stats with insights. Use them to bust myths or spark ideas. And for the love of backlinks, keep your sources fresh. Statistics can stay relevant but ti's important to note that their relevance stays most for the current year and fades a but with each new year.

Example: “15 Surprising Money Stats Every Millennial Should Know Before 40”

Stats are great for capturing attention and building backlinks, but only if they’re framed with meaning. Don’t just drop numbers. Connect them to life.

9. FAQ Posts

This one’s underrated. FAQ pages can rank and they’re great for building trust.

A good FAQ page is conversational and answers questions real clients or customers ask. And don’t be afraid to inject a little humor or brutal honesty where needed.

Example: “Wedding Planning FAQs: 11 Things You’re Too Embarrassed to Ask (But Should)”

This kind of post breaks the ice and calms the chaos. Plus, it’s SEO gold loaded with conversational queries and pain points.

10. The “Template + Walkthrough” Combo

Yes, give them something to download, but walk them through how to use it, too. If you want someone to stick around or interact more with your business, doing more than just throwing a freebie at the reader will go a long way.

Example: “Free Weekly Reflection Journal Template (+ How to Use It Without Overthinking Everything)”

It’s not just the download, it’s the walkthrough that shows how to apply it. This combo builds huge trust and positions you as not just an expert, but a guide.

Wrapping Up: Evergreen Blog Post Templates

Evergreen content doesn't mean boring. It can be fun and it works because it’s useful. Chasing current events and trends is fine too, but once those die down a bit that piece of content won't sustain the same amount of traffic that it did in the beginning. It solves a real problem. So… pick one of these and write something this week. Give it your voice and maybe, it’ll be the post that keeps working long after you hit publish. Need help with the next one? Just let me know!