Working with Open World Digital (Everything You Need to Know)

Most SEO agencies all read the same playbook. Chase the high-volume keywords, flood your site with cookie-cutter content, and promise you that the on-page SEO is enough to get insane growth. That’s not us. At Open World Digital, we don’t treat SEO like a lottery ticket. It's about smart, methodical strategy, built around getting actual results and not just making dashboard your dashboards look pretty. Let’s walk you through exactly how we work, what makes us different, and why our clients stick around.

Why We Don’t Chase the Crowd

You might have seen it before, those golden keywords every agency promises to rank you for. “Dentist Los Angeles,” “Best Personal Injury Lawyer,” “Affordable Plumber Near Me.”

Yeah, everyone wants those. But ranking for them out of the gate is unrealistic. That’s like standing in line at a sold-out concert hoping security just feels like letting you in. Spoiler alert.. they won’t. But what if we could skip the front door altogether?

We Go Through the Back

Our approach is what we call The Snowball Method. We don’t shoot for the top shelf on day one. We start small, targeting low-competition, low-volume keywords that nobody’s paying attention to. Why? Because these are the easy wins. And early wins matter.

They tell Google, “Hey, this site’s got value.” You start getting clicks and your domain gains trust. And that trust is the fuel that powers your site up the search ladder later on when we do go after those big, juicy keywords.

For example, instead of “Los Angeles Immigration Lawyer,” we might go after “Fiancé visa lawyer Inglewood.” It has less search volume, but more qualified leads and faster results.

Discovery Call

Our first call with you isn’t some pressure-filled sales pitch. It’s just a conversation discussing your business and what your needs would look like from a marketing standpoint.

Here’s what we cover:

• A free mini-audit of your site

• What’s working and what’s not

• Where you’re trying to go and what’s holding you back

• A breakdown of our pricing and packages

All you need to show up with? A website (unless you don't have one, which we can create for you!)

Once You’re In, We Move Fast

There's no waiting around for the “perfect moment” to start. The sooner we get to work the sooner you will see results. Week one, you’ll already have new content going live either fresh pieces or smart updates to existing pages. We'll also conduct thorough keyword research, generate topic ideas, and a roadmap. And you will get regular updates on the progress of our work.

The Snowball Method

Think of SEO like rolling a snowball down a hill.

You start with some small things. An easy keyword here, a quick blog post there. Then another and another. Soon, those little snowballs pick up speed, combine and form an avalanche. Here’s how we snowball SEO into an avalanche of momentum:

• We target low-difficulty, high-intent keywords first

• We optimize core service pages alongside (even the tough ones)

• We create content that earns trust from readers and Google

• We build relevant backlinks that boost your domain authority

That’s how we win early and often and keep winning long-term.

Content

Great writing isn’t enough. Your content needs structure and SEO nuance. The right keyword placement, Internal linking, and formatting that invites a scroll, not a bounce.

We’ve seen “pretty” blogs that rank nowhere. We’re not doing that to you.

Backlinks Done Right

Every month, we earn you high-quality, real backlinks. A lot of other marketers will promote their backlink abilities but end up buying links from shady networks or dumping you into spammy directories. Our links are hand-picked placements, guest posts, partnerships, features from sites in your niche or region. Backlinks are the SEO equivalent of referrals. If trustworthy sites link to you, Google assumes you’re worth trusting, too. And that trust is your ticket to higher rankings.

You’ll Never Wonder What We’re Doing

We’re all about transparency.

You’ll get weekly updates with:

• What we worked on

• What went live

• What results we’re seeing (traffic, rankings, etc.)

• Links to everything we touched

At the end of each month, you’ll get a full report and an interactive Looker Studio dashboard. And yes, we track every change we make to your site. If something ever breaks, we can trace it and fix it.

What Does Success Look Like?

Here at Open World Digital we don't chase vanity metrics. We care about one thing: clicks.

Clicks = traffic. Traffic = leads. Leads = clients. It’s simple math.

Sure, impressions are nice, your site showing up in search. But clicks mean someone chose you. That’s the metric we live and die by. And sometimes impressions go up before the clicks do, but that’s normal. It’s usually a sign that the clicks are just around the corner.

When Will You See Results?

The honest answer that a lot of businesses don't like to hear is that SEO takes time.

• Months 1–2: This is the foundation and setup period. A lot of early content that has time to grow in Google's algorithm.

• Months 3–6: You’ll start seeing movement, more impressions, and some early wins.

• Month 7+: That’s when things often skyrocket.

Some clients see traction earlier. Others take a bit longer, depending on the competition, your niche, and history. But we’re not sitting still. We’re always pushing, adjusting, and stacking wins the whole way.

How Involved Do You Need to Be?

That’s up to you. Some clients are totally hands-off. Others want to review every blog post and metadata tag. We’re good either way. We respond fast, check in often, and always adapt the plan if needed. Got questions? We’ll hop on a call. Need to pivot? Let’s do it. We're here for you every step of the way.

If You’ve Been Burned Before

We get it. A lot of people come to us after a bad experience. Whether it's agencies that overpromised and underdelivered, communication black holes, generic reports, months of “work” with nothing to show. That’s not how we operate.

• We send weekly updates.

• We don’t ghost you.

• We show receipts.

• We get results.

Stick with us, and you’ll see results. So, if you're ready to stop wondering what your SEO company is actually doing and start seeing progress, you know where to find us. Let’s make your site work for you. Book your free discovery call now!