3 AI Powered Marketing Strategies That Can Help Your Business

As I'm sure you are aware, AI is everywhere now. It’s in your inbox. It’s writing headlines. It’s cleaning up your Zoom background. But most people are still scratching the surface with what AI can really do. If you've played with ChatGPT or generated a few images with MidJourney, cool, you’ve tasted the future. But you haven’t really sat down for a full meal.

So let’s dig into what AI can really do when you stop using it like a toy and start using it like a tool:

• AI-powered SEO audits that actually spot the things humans overlook

• GPT-powered emails that feel like you wrote them

• AI-assisted video editing that saves hours without sucking the life out of your content

1. AI SEO Audits: The Smartest Auditor You’ve Never Hired

You know that feeling when you spend hours combing through a site, only to find broken links, missing H1s, or a random “lorem ipsum” still hanging out on the about page?

Well, AI can catch that faster. But that’s not only what makes AI-powered SEO audits powerful. It’s the contextual feedback that matters.

What AI SEO audits do:

• Identify technical gaps: broken internal links, redirect chains, slow-loading assets

• Evaluate content quality: duplicate content, thin pages, outdated metadata

• Prioritize fixes: not just what’s wrong, but what to fix first

• Offer human-sounding recommendations

Tools like SurferSEO, Alli AI, Outranking.io, and even ChatGPT with the right prompts can dissect your site’s content and structure based on real ranking factors and not just generic checklists.

Real World Example

Feed your homepage copy into GPT and ask:

“What’s missing from this homepage if I want to rank for ‘custom cabinets Los Angeles’?”

It’ll point out things like missing geo terms, vague CTAs, or a weak headline. It's fast, accurate, and often, as insightful as your average SEO "specialist" that's going to charge you $500 for an SEO audit PDF.

2. GPT-Powered Email Personalization: Mass Outreach Without Sounding Robotic

Do you have an email list, but the open rates are meh and the replies feel about as dry as an Arizona summer? Here’s where GPT steps in. You won't be blasting generic “Hey there 👋” messages, but you will be personalizing at scale without sounding like you're trying too hard.

What AI Can Actually Help With

Here are some things that AI can help with to make your life a whole lot easier and more efficient.

Segment-based personalization (location, purchase history, content interest)

Tailoring content or offers based on a customer’s location, purchase history, or content behavior. For example: an eCommerce store could use AI to identify a returning customer from Chicago who recently bought winter boots and browsed a hiking gear blog post.The next email they receive should feature:

• Weather-specific content: “Get Ready for Chicago Snow – Our Warmest Hiking Jackets Are In”

• A product carousel showing wool socks, thermal base layers, and snow traction gear

• A dynamic CTA: “Continue Your Winter Adventure →”

AI connects the dots between geography, purchase intent, and content interest to create hyper-relevant messaging.

Tone Matching Based on Previous Customer Behavior

You can match tone to user sentiment or behavior (e.g., cautious vs. confident buyers, skeptics vs. loyal fans). For Example: a SaaS platform might notice that a user has viewed the cancellation page twice and rated a support article 2 stars.

The AI adjusts the tone in its next email from upbeat to empathetic:

“We noticed you’re having a rough time with [feature name]. You’re not alone and we’re here to help. Here’s a quick fix, or feel free to chat with a real human.”

Compare that to the tone for a power user:

“Level up your workflow: here’s a new shortcut top users are loving.”

AI adapts its communication style in real time, increasing resonance and reducing churn.

Dynamic Subject Line Testing

You can instantly generate and test many different subject lines with emotional or factual appeals. For example: you might input: “Promote our webinar on digital marketing trends for 2025.”

GPT outputs in 3 seconds:

• Emotional: “What You Don’t Know About 2025 Marketing Will Cost You”

• Curiosity: “2025’s Digital Marketing Shifts—Are You Ready?”

• Factual: “Join 10K+ Marketers Learning What’s Coming in 2025”

• Urgent: “Last Chance: Reserve Your Spot for Our 2025 Trends Webinar”

You A/B test them in your ESP (Email Service Provider), and the emotional one lifts open rates by 18%.

AI enables ultra-fast iteration and testing across psychological angles without the creative bottlenecks.

Contextual Replies

Automatically writing human-like responses that feel personalized and helpful. For Example: A customer might write, “Hey, I ordered a blue phone case but received a green one instead.”

AI-generated response:

“Hi Amanda, sorry about that mix-up! I’ve just issued a replacement for the blue case, and it’ll ship out today. No need to return the green one, feel free to keep it or gift it. Thanks for your patience!”

AI reads context, adjusts tone, and handles service at scale without sounding robotic. Which allows you to work on other things instead of handling these things alone.

The cheat code?

Use GPT + your CRM. Feed in:

• First name

• Purchase category or last product viewed

• Location or time zone

• Email behavior (opened/clicked/responded)

Then prompt GPT with something like:

“Write a casual, helpful follow-up email for Justin in Santa Clarita who visited our website and looked at business attire but didn’t buy.”

It's a natural tone with real context. No “Hi valued customer”. And if you’ve got Zapier or Make.com in your stack? You can automate it, then set it, tweak it when needed, and watch your replies climb.

3. AI Video Editing: Because You Don’t Need Final Cut to Cut Final Videos

If content is king, video is the whole damn castle. But let’s be real, video editing is a grind. I've spent many late nights trimming clips, adding captions, syncing audio.. it’s a time suck. And if you’re running a business, time’s not something you’ve got to waste. Here’s where AI helps you get your time back and becomes your creative sidekick.

What’s useful:

• Auto-captioning + subtitle styling (tools like Captions.ai, Descript, Veed.io)

• AI face framing: Always keep the speaker in frame, even on vertical reels

• Filler word removal: You say “um” 37 times? Not anymore. AI slices it clean.

• Scene detection: Auto-chop long videos into Instagram-worthy snippets

• Voice cleanup: Remove background noise and “room tone” with a single click

And the best part? These tools don’t butcher your tone. You still sound like you, just the version of you who had a video editor and 6 extra hours to burn.

A Combo Worth Testing

Record with your phone → Upload to Descript → Let it transcribe and auto-edit → Export with captions and branding → Post everywhere. It's clean, fast, and it lets you focus on what you're saying instead of how you're trimming.

Tying It All Together: AI Powered Marketing Strategies

An important thing to note regarding AI powered marketing strategies is that AI won’t save a bad strategy. You can run AI audits, send perfect GPT emails, and edit flawless videos, but if you don’t know what your audience cares about? It’s still noise. AI can enhance execution but it doesn’t replace direction. So yes lean into it. Let it make your life easier. Let it do the heavy lifting. But stay human where it counts:

• Know your voice

• Know your people

• Know what actually moves the needle for your brand

Do you feel a little overwhelmed and want help setting up GPT-powered workflows or automating AI SEO audits across multiple clients? That’s the kind of stuff we do so well here at Open World Digital. Let’s build your AI-assisted marketing engine.